Blog/News
Do You Zoom?
May 28, 2021
“Let’s have a Zoom!”
You may heard this very often during these stay-at-home, learn-from-home and work-from-home days, and you definitely wouldn’t think that the word “zoom” relates to any quick movement or the close-up or long shot of camera, but an online call or meeting session.
Zoom, as a video conferencing software, has risen during the Covid-19 social distancing period as one of the top (if not the topmost), in the Malaysia market, as well as in the rest of the world.
Zoom has provided a number of interesting features to enhance the video conferencing experience of the customers, and they have a good patenting strategy to protect these technologies too. They have filed patents on various technical features, including the method and apparatus for capturing a group photo with a countdown signal, method and system for facilitating high-fidelity audio sharing, and unique watermark generation which enables detection of the source of Zoom recording, etc.
With the continuous innovation of Zoom Video Communications and other big communication companies during these social distancing covid-days, we believe that the once “matured” video conferencing industry as well as the number of patent applications in this field will continue to boom.
The Patent of Coffee Capsules
May 24, 2021Today, if we would like to have a little more refined cup of espresso closer to the freshly ground, we may choose either a machine brewed coffee capsule or a hand brewed drip coffee. It is said that the coffee capsule is an invention developed by the Father of Coffee Capsule, Eric Favre, because of his wife's little tease about the Swiss bland coffee. Hence he decided to prove to his wife that he is capable of making the ultimate espresso, and here comes the coffee capsules which have then become popular all over the world in recent years.
Let's ake a look at the first patent drawing of the coffee capsule invention by Mr Favre in 1976 (picture from published patent document FR2372008), you will see that the capsules today has been greatly evolved.
The Rationale of Intellectual Property Protection
Aug 28, 2020Do you know why you should protect your IP?
Check out our rationale below!
Madrid Protocol - Your gateway to global brand registration is soon open!
Nov 7, 2019
World IP Day 2019: Look at Sports, Reach for Gold!
Oct 13, 2019Happy World IP Day 26 April 2019!
This year, we celebrate World IP Day with a new theme: ''Reach for Gold: IP and Sports''!
When we think about industries with innovation, creativity, advancement, and above all, globalization, sports is definitely one of them. Over these years, the sports industry has proven records in attracting massive investment as well as generating multi-billion of business around the world.
This year, we would look more into how patented technology improves athletic performance and how advancement in telecommunication system supports the growth in the arena of sports, how industrial design enhances the branding and uniqueness of a sports team, how trade marks being applied to various merchandising, sponsorship, etc.
In conjunction with the Reach for Gold campaign of this year, we offer discounted service fee for first patent or industrial design filing related to sports technology, and waived service fees for first trade mark filing by startups. Do let us know if you would like to find out more.
And, do read more about the Reach for Gold campaign at the WIPO site!
